This lot is closed. Bidding ended on 5/11/2001.
In 1967, 12 bucks would have gotten you a reserved seat at the first AFL-NFL World Championship Game between the Green Bay Packers and the Kansas City Chiefs. A buck would have bought a full-color program highlighting names like Bart Starr, Jimmy Taylor, Ray Nitschke, Len Dawson, Otis Taylor and Fred "The Hammer" Williamson. The game was played as part of the peace made between the two rival leagues, yet the excitement level of the contest – informally dubbed the "Super Bowl" by Chiefs owner Lamar Hunt while bouncing a rubber Superball – hardly lit up the country or the Los Angeles Memorial Coliseum, which was not sold out. After a close first half, Vince Lombardi's Packers turned the Chiefs' lights out, 35-10. A year later, more of the same as the Packers hammered the Oakland Raiders 33-14. It wasn't until Super Bowl III, on January 12, 1969, that the football world turned upside down, when Broadway Joe Namath's New York Jets bounced the seemingly invincible Baltimore Colts 16-7. With parity on the field, the NFL-AFL merger gave the Super Bowl a status in modern American culture that surpassed even the World Series. The Super Bowl is the most eagerly-awaited – and most expensive – event in sports, commanding ticket prices fit for the Sultan of Brunei, if he could secure one. This complete anthology of Super Bowl game programs and accompanying ticket stubs is a football fan and collector's dream, a commemoration of memories from Larry Csonka's rumbling runs to Lynn Swann's diving catches to Joe Montana's peerless passing to Kurt Warner's miracle season at the top. The stubs, measuring 5 1/4 x2 1/4", and the programs, 8 1/4 x 10 3/4", are in near excellent or better condition.