This lot is closed. Bidding ended on 12/10/2004.
Jack Dempsey is widely regarded as one of the pioneers of modern boxing and has gone down in history as one of the toughest men ever to enter the ring. RC Cola used point of sale advertising promotions to increase exposure and sales. Who better to market their product than a boxing star such as Dempsey? This 18" x 34" frame includes a promotional "How To Box by Jack Dempsey" book, five original "RC Cola" bottle caps and an original promotional advertisement to win Dempsey's facsimile autographed boxing gloves.